Since 1997, Yoplait has donated more than $34 million to the cause through the Save Lids to Save Lives program, Race for the Cure and other initiatives.
14 years ago, an employee at our Carson City, California, Yoplait plant lost a family member to cancer and helped organize the plant’s support for a local cancer race. The goal of Save Lids to Save Lives is to support the millions of people who have been impacted by breast cancer by raising awareness and funding to fight the disease.
Breast cancer statistics continue to be staggering. One in eight women in the United States will develop breast cancer in her lifetime, and for the United States in 2012, more than 250,000 new cases of invasive breast cancer will be diagnosed in women (source: American Cancer Society).
At savelidstosavelives, consumers can dedicate their lid collection to a loved one who inspired them to make a difference and learn more ways to support the cause.
Find out how you can join General Mills in making a difference in the fight against breast cancer at savelidstosavelives.